LONGEST PATH FROM HOMEPAGE
The longest path identified from the homepage finishes when a cusomer checks its shopping cart and decides to confirma a purchase by selecting the paying method.
​
We expect that the maximum time a customer spends from the homepage to confirma a purchase and select a payment method is of about 58.19 s. with a confidence of 95%, supposing that the customer already knows which product to buy.
​
Information of the path mentioned and how we measure the described time is available on the following button:
IMPROVEMENT PROJECT
An improvement project was done in our website. We understood how important customer loyalty is, thus creating some spaces to increase it. More information is described below:
PROBLEM IDENTIFIED
Low customer loyalty
The Dreamscent team realized how important is to create customer loyalty. We observed that our business model was not creating enough customer loyalty to our product and brand, thus the team decided to implement a small improvement project to improve this area and give our customers the best possible services and products.
POSSIBLE CAUSES
- Unadequate business Model
- Low interaction with customers
- Little chance to interact
- One purchase only
- Few traceability of customer information
- Few traceability of orders
- No option for multiple payment methods
​
These are the main possible causes identified in which Dreamscent can improve the services offered to their customers. Information about how we improved this situation is described below.
ACTIONS TAKEN
Log In with your profile
We expect to make things easier for our customers. Based on this idea, we added the option to Log In with individual accounts, so the information is available for each of our customers. In their profile, the customers can view their orders, addresses, payment methods saved, Subsciptions and the information of their account
Sign Up as you prefer!
