ON WHICH CUSTOMER NEEDS WILL WE BE FOCALIZED?
QUALITY OF SLEEP
Quality of sleep is the most important customer need, as our clients want a product that provides them a good night of dreams, that they feel truly rested when they wake up in the morning.
To achieve this we need to put effort and resources into the design of our pillow and the effects of our essent. We need to take into account that just a few centimeters more or less between the bed and the customer neck can alter the posture, sleep and if it is not well made it can even damage our client’s health.
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​The principal aspects of the design must be the next ones:
THE SIZE
If it is too big it can make that the muscles of the neck stretch and the column curves at the top, creating cervical problems in this way, headaches, and snoring. However, if it’s too little the neck’s muscles sink and provides the subject with neck aches and stiffness.
THE MATERIALS
There are three main types of material in the market:
-Natural
-Feather
-Synthetic
Each one of them have different characteristics, for example the naturals reject the dust, mites and prevent allergies. The feather ones are moldable, more comfortable, fancy and fresh, but there are some people who are allergic to it. And the synthetical for most people is okay, but by not changing the shape easily they tend to annoy some people.
MAINTENANCE
It is said that the best pillow is the one that guarantees the greatest rest and adaptability, but it’s also the one that requires less care to maintain the same quality.
We have to make the pillow:
-Easy to clean
-With good quality materials
- Ensure long term durability
- Easy to manipulate for essence changes.
THE ESSENCES
On the other hand, regarding the essences, we require the most relaxing ones, with an adequate impact and that ensure a refreshing sleep. For that reason we need the essences of the next ones of similar:
Mandarin orange
For transient insomnia, also it helps to have a refreshing sleep.
Lavender
The star of aromatherapy and the nervous system’s specialist. It has a great efficacy to reconcile the dream
Chamomile
For hyper sensible people or for relaxing people with high blood pressure.
Lemon Verbena
Very useful in case of anxiety or depression, distress, or hyper excitement.
WHAT SHOULD WE DO TO SECURE THE BEST QUALITY OF SLEEP FOR OUR CUSTOMERS?
The main activities to achieve good results with the factors previously showed are:
Make surveys of the preference of materials
Select materials
Contact an accurate supplier for materials of the pillow
Take studies of anthropometry
Create a new design taking into consideration a mexican 50th percentile and the distance between the pod and the edge of the pillow, so as not to cause discomfort otherwise
Contact and accurate supplier for the essences’ supply
Make another survey to have feedback on the changes made.
WHAT WILL WE DO TO BE MORE COMPETITIVE?
The next Flow Diagram shows how we will be more competitive than our competitors based on the quality of sleep that our product delivers.
